Newark literally sent Amazon a huge Valentine’s Day heart to try to get its attention

Posted Feb 14, 2019

New York may not love Amazon, but Newark certainly does — and it’s not afraid to show it.

City representatives sent Amazon a massive heart-shaped card on Valentine’s Day that read: “NJ & Newark still love u, Amazon!”

A courier — dressed in red, of course — dropped off the large red heart, a bag of cupcakes and a dozen red balloons to a Manhattan office on 33rd street where Amazon is a tenant. The special delivery arrived hours before Amazon announced it was pulling the plug on its deal to open a campus in New York’s Long Island City.

“This is a bold and playful gesture to remind Amazon that our incentives on the state and city side are in place, so there’s more opportunity for them to be welcomed with ease,” Aisha Glover, CEO of Newark Alliance, who has spearheaded Amazon negotiations on behalf of Newark, said in a statement.

City and state officials have continued talks with the online retail giant, even after the company decided to split its second headquarters between New York and Crystal City, Virginia.

Amazon said in a statement Thursday that it needed collaborative relationships to build a new facility. New York politicians had pushed back on the plan.

On Thursday afternoon, Gov. Phil Murphy said he contacted Amazon directly to reiterate the state was still open for business.

“Amazon now has the opportunity to join in Newark’s story of a city on the rise,” Murphy said in a statement.

State and city officials offered Amazon a $7 billion incentive packageto relocate to Newark.

“To remind Amazon of our love for them and our support of them coming to New Jersey,” Jose Lozano, CEO of Choose New Jersey, said of the Valentine’s Day gift. “As Governor Murphy stated, New Jersey never closed the door.”

Though Amazon said Thursday it will not resume its HQ2 search, Newark Mayor Ras Baraka invited the company with open arms.

“Given the city and state’s assets — a strong talent pipeline, a diverse tech base, unmatched infrastructure and a highly accessible location — we are well poised to accommodate Amazon should they want to relocate New York City’s portion of HQ2, in whole or part,” Baraka said in a statement Thursday.

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