Monmouth: Booker leads Lonegan by 13 points but most think he wants to be a celebrity first

By Max Pizarro | October 1st, 2013


Democrat Cory Booker holds a 13-point lead over Republican Steve Lonegan in the race for U.S. Senate, according to this morning's Monmouth University Poll, but voters say Booker’s ambitions are focused more on the national spotlight than serving New Jersey.

Booker holds a 53% to 40% lead over Lonegan among New Jerseyans likely to vote in the Oct. 16 special election, down slightly from the 16 point edge he held in polls taken in both August and June. The differences are within the survey’s margin of error.

Booker has solid support among Democratic voters (88%), while Lonegan musters support from 83% of his Republican base.  Independent voters give a statistically insignificant 46% to 40% edge to Booker.

“Monmouth University’s polls have consistently shown this race to be closer than most pundits thought it would be.  While Cory Booker’s lead is relatively sizable, many voters have doubts about his motives in seeking this seat,” said Patrick Murray, director of the Monmouth University Polling Institute.

The poll asked voters whether they think Cory Booker wants to become a U.S. senator more to be on the national stage or more to serve the state of New Jersey.  A 45% plurality say the national spotlight is the main attraction compared to 35% who say Booker’s focus is on the Garden State.  Another 12% say he is pursuing both aims equally.

Not surprisingly, most Republicans (67%) say Booker is attracted to the national platform of being a US Senator, while a majority of Democrats (52%) say he is in it to serve his constituents.  Among independents, 53% say that Booker has his eyes on the national stage compared to 29% who say he is focused on his home state.  Among voters who are still undecided or might change their minds before October 16, 42% think Booker is focused on the national stage, 20% say he is focused on New Jersey, 16% say he is focused on both equally, and 22% are not sure.

“Statewide positive opinion of Cory Booker has been broad, but not necessarily deep.  It’s possible that Steve Lonegan’s attacks have caused many voters to reconsider their opinion of Booker, even if they don’t change their vote,” said Murray.

Booker’s personal rating stands at 54% favorable to 28% unfavorable among likely voters, with 18% having no opinion.  Booker’s favorable rating has declined by 7 points since June, while his unfavorable rating has increased by 13 points.

Lonegan is not as well-known as his Democratic opponent, but voter awareness has increased over the past few months, to 35% favorable and 28% unfavorable, with 38% having no opinion.  In prior polls, between 45% and 49% of likely voters had no opinion of Lonegan.  Since June, Lonegan’s favorable rating has held fairly steady – ranging between 31% and 35% – while his unfavorable rating has increased by 8 points.

A notable change in these approval ratings comes from Republicans.  Currently, 68% of GOP voters have a favorable opinion of Lonegan, which is up 11 points since August.  On the other hand, 53% have an unfavorable opinion of Booker, which represents a 14-point increase in his negative standing among Garden State Republicans since August.

The poll also found that 4-in-10 (41%) voters feel they know a great deal about where Cory Booker stands on issues that are important to them.  Another 36% say they have some awareness of his positions.  About 1-in-4 say they know not much (16%) or nothing at all (7%) about Booker’s positions.

Slightly fewer (36%) voters feel they know a great deal about where Steve Lonegan stands on the issues that are important to them.  Another 31% say they have some awareness of his positions.  About 1-in-3 say they know not much (21%) or nothing at all (12%) about Lonegan’s positions.

Turnout continues to be a big question in this unprecedented situation: a mid-October Wednesday election being held just three weeks before the regularly scheduled November election for governor, state Legislature, and a variety of local offices.  If given the choice of voting in only one of those two elections, 29% say they would opt for the special Senate election, which is up slightly from 26% in August and 23% in June.  This suggests that turnout in October could also have an impact on November’s election if more voters than anticipated decide to stay home for the second one.

The Monmouth University Poll was conducted by telephone from Sept. 26 to 29, 2013 with 571 New Jersey voters likely to vote in the October special election.   This sample has a margin of error of + 4.1 percent.  The poll was conducted by the Monmouth University Polling Institute.

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