Now boarding: Newark tourism ads target travelers at 10 U.S. airports

By Naomi Nix | NJ Advance Media for NJ.com
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on March 06, 2015

A United Airlines plane sits on the ground at Newark airport.

 

NEWARK — The Greater Newark Convention & Visitors Bureau started a new advertising campaign to boost tourism in the city.

The Visitor's Bureau is partnering with 10 airports around the country for an advertising exchange.

The Bureau is promoting various destinations on its Newark Happening website and in exchange local airports promote direct travel routes to the city online and/or in the facility itself, the bureau said in a statement.

"Until recently, not much was known about Newark outside of the airport and our marketing department saw an opportunity to introduce a global audience to all that's happening here" Executive director Michael Davidson said in a statement. "It's a big win for the CVB and a win for our airport partners, driving business in both directions."

Among the airports participating in the advertising exchange include the Myrtle Beach International Airport, Memphis International Airport and the Denver International Airport among others.

The Greater Newark Convention & Visitors Bureau started in 2008 as an organization within the Brick City Development Corp, now called the Newark Community Economic Development Corporation. It became its own organization in 2013, through funding from a tax on hotel stays.

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